The campaign blends inclusive fashion with community giving across the GCC

Published: Fri 27 Feb 2026, 12:11 PM

Steve Madden, a brand under the Apparel Group, has introduced its Ramadan 2026 Collection with the launch of the ‘Bold Style. Bigger Impact.’ campaign. This initiative, deeply rooted in the values of Ramadan, combines fashion, inclusivity, and community impact to use style as a force for good throughout the GCC.

During Ramadan, a period of reflection, generosity, and connection, Steve Madden goes beyond just designing clothes. Through a Buy One, Give One program, the brand aims to donate around 5,000 pairs of adaptive shoes for children in the region. For every Ramadan product purchased, a pair of children’s shoes from Steve Madden’s inclusive Adaptive Collection will be donated to individuals with special needs, supporting children and bringing moments of dignity, confidence, and joy throughout the holy month.

This initiative is made possible through partnerships with reputable charities across the GCC, ensuring a meaningful local impact on children and families. Some of these partners include Al Jalila Foundation in the UAE; Down Syndrome Charitable Association in Saudi Arabia; Qatar Charity; Kuwait Society for the Handicapped and Alnouri Foundation in Kuwait; the Ministry of Social Development in Bahrain; and the Committee of Zakah of the Muttrah in Oman. These collaborations guarantee that the campaign is authentic, inclusive, and deeply embedded in the communities it serves.

The campaign is further supported by the stories of four influential regional figures - Logina Salah, Ameni Esseibi, Nas (Nasegeh), and Khulood - each representing confidence, individuality, and self-expression. Their narratives embody the essence of the campaign: that bold style, when combined with purpose, can make a lasting impact on children.

The Steve Madden Ramadan 2026 Collection will be available in Steve Madden stores and online platforms across the GCC throughout Ramadan.

For information on local stores and the latest boots, booties, dress shoes, fashion sneakers, sandals, slippers, and more, please visit www.stevemadden.me.